Tired excuse
May 4, 2005

In one of the more unusual cases ever presented to Britain's Advertising Standards Authority, a man has complained that a radio advertisement warning motorists against driving while tired is itself likely to send them to sleep.
David Briscombe from Newport, Wales, has asked the advertising watchdog to stop the Department of Transport-produced radio campaign from being broadcast again.
The commercial says: "If you are tired the monotony of driving sends you to sleep," a message repeated four times.
"It is unerringly sending suggestions to the listener, which could send somnambulistic people to sleep," Mr Briscombe, who runs a stress management company, said.
"The ad should not be aired again. It should be remade in a way that delivers its messages to alert people to the dangers of driving when tired, rather than inadvertently inducing tiredness."
The Department of Transport said it would await the advertising watchdog's verdict.
AFP

SMH 4-5-5

http://www.smh.com.au/news/Unusual-Tales/Tired-excuse/2005/05/03/1115092492356.html






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